The Bulletin has enough readers in Queensland...apparently.

If a chip on the shoulder is mandatory couture for Australians, a bit like epaulettes are for soldiers, then Queenslanders are the power dressers of the Australian inferiority complex.

And maybe we have cause. This morning when I logged on to my Messenger service the unavoidable pop-up came with an advertisement for The Bulletin magazine which promised to put me in a draw to win a trip to Queensland if I subscribed.

Sometimes I am lured to respond to spam messages by the offer of a trip to Australia. This is a sure sign that they come from overseas, and I hit shift+delete immediately. Now I am wondering just where the Bulletin is published.

Perhaps they are not even on this planet. Or maybe there has been a foreign takeover and no-one has noticed.

Meanwhile Queensland Opposition Leader, Lawrence Springborg is using a recent survey result to bag Peter Beattie's Smart State slogan. Seems even Queensland voters don't think we're particularly bright, but even so we must know there's not much point in winning a trip to somewhere we already live. So perhaps it's just a case of the Bulletin selling enough copies here already and subtlely sending the message that Queenslanders need not apply.

Or maybe the Bulletin marketers are so intelligent that they noticed I was using a Sydney ISP connection this morning. Perhaps the joke is on my chip after all.